After a short introduction, this 5-page, 1,885-word report has the following sections:
– Have You Considered Yourself as a Brand?
– What Branding Is – and Isn’t
– Leading With “I” – Not “You”
– Engage Your Audience to Interact With You
– Live Your Tag Line
I only have 2 rules:
1. Don’t use my name on it.
2. Don’t pass along anything other than read only rights to it – meaning you can’t resell the PLR or turn it into resale rights products.